Build-A-Buzz Grows as a Major PR Resource for Small Businesses

Build-A-Buzz, a free daily PR newsletter that provides valuable tips and media and celebrity contact information, has become a top resource for small businesses looking for cost effective ways to build their brand. DIY PR has grown over the years as companies cut back due to the economy and newsletters and blogs offering free advice have proliferated on the Internet to meet a growing demand. This is particularly relevant in public relations, one of the services that sees major cuts during recessionary times.

“Build-A-Buzz is filling a need in the market for companies that can not afford to hire a PR Agency,” said Marina Echavarria, founder of Build-A-Buzz. “We provide practical advice and tips that companies can really use to build their brand. It’s not just fluff and PR industry news.”

The Daily Buzz, as it’s called, provides information on PR strategy, writing tips, includes links to media resources and even provides direct celebrity contacts via its popular “Celebrity Thursday” feature.

Build-A-Buzz also recently debuted its company spotlight feature, Buzz-Worthy, offering a look at some of the best brands in the market — those deserving of buzz. Recent companies featured include Coclico (www.coclico.com), Milkdot (www.milkdot.com) and Good For You Girls (www.goodforyougirls.com).

If you are interested in receiving the Build-A-Buzz newsletter or being featured on Buzz-Worthy then go to www.build-a-buzz.com for more details.