Browsi to integrate with Fluct’s header bidding wrapper solution
Industry: Technology
Up to 140% increase in viewability, 140% increase in CPM, and 160% increase in RPM
Tokyo, Japan (PRUnderground) March 9th, 2022
Leading AI-driven SaaS company, Browsi LTD (Headquarter: Tel Aviv, Israel; CEO: Asaf Shamly), has announced a strategic partnership with Fluct. Inc. (Headquarter: Shibuya-ku, Tokyo; CEO: Takamitsu Mochizuki), a company that is a part of the CARTA HOLDINGS Inc group. Fluct’s header bidding wrapper solution “BID STRAP” will now integrate with Browsi.
This will enable publishers that have implemented Fluct’s “BID STRAP” to leverage Browsi’s solutions and optimize ad spaces for each individual user without additional implementation, thereby maximizing revenue. In fact, for several publishers, this has already proved to have improved viewability up by 140%, CPM up by 140%, and RPM up by 160%.
With the 3rd party cookie regulation and iOS14 update expected to have a significant impact on media companies’ advertising revenues, Browsi believes that data held by publishers and content creators will become increasingly important, including new identity solutions and the use of 1st party data. Browsi will continue to maximize revenue for its clients by helping them make the most of their digital real estate.
“We’re extremely excited about this collaboration. Together with fluct,Inc we’re moving the needle in Japan, supporting publishers with their challenges around optimizing their digital real-estate and helping content and ads blend harmoniously” Asaf Shamly, Co-Founder & CEO, Browsi.
About BID STRAP
BID STRAP is a header bidding wrapper solution developed based on Prebid wrapper. In addition to regular auctions, it creates new revenue opportunities by conducting multiple auctions, sending requests to multiple connected bidders simultaneously. Combined with AdExchange operations provided as GCPP, a wide range of advertisers and users can be connected, maximizing ad monetization. Since Browsi is integrated on a product-by-product basis, the functions of Browsi can be used by simply installing “BID STRAP”. This enables header bidding and revenue maximization.
About Browsi
Browsi is a leading AI-driven SaaS company that empowers publishers and content creators to gain control of their digital real-estate. Browsi’s AI platform seamlessly analyzes real-time behavioral data to create personalized ad placements, increasing revenue and improving user experience. Browsi is trusted by premium publishers such as CNN, TMZ, Kobe Shimbun, Reworld Media, and more.
