BrainSell Launches New SalesLoft Integration with Sugar Sell to Help Growth-Focused Companies Drive and Close Pipeline

BrainSell – the growth enablement company specializing in end-to-end business consulting, technologies, and implementation services – today announced the availability of the SalesLoft Plugin for Sugar Sell. The native integration enables sales and sales development professionals to work within the SalesLoft sales engagement platform and sync data and insights directly into Sugar Sell, the industry leading customer relationship management (CRM) solution from SugarCRM.

“Our team was excited to be implementing a sales enablement platform but knew we could only harness the full functionality with a custom integration to work with SugarCRM,” said Mina Habibi, Head of Sales & SDR Operations at Tenstreet. “BrainSell has the unique ability to really identify how we use our CRM and what we need for an integration to function seamlessly. We have been so happy with the quality of work and support we have received from their group.”

The integration will help Sugar Sell customers keep their CRM as their single source of truth while positioning reps to better engage prospects through SalesLoft. This is done by syncing account, contact, lead, emails, calls, and user data between the two platforms.

“SugarCRM’s no-touch, time-aware customer experience platform acts as the nucleus of your company’s tech ecosystem to help companies create customers for life. We’re proud to have a partner like BrainSell focused on innovating the way they help customers grow,” said Clint Oram, Chief Strategy Officer of SugarCRM. “This integration completely streamlines and optimizes sales and development reps’ productivity by giving them tools like SalesLoft designed specifically for their role, all while ensuring data is pushed back and forth between Sugar Sell.”

SalesLoft is a sales engagement platform designed to help sales development, account executive, and customer success teams to build pipeline, drive opportunities, and manage the post-sales experience, respectively. With the Sugar Sell integration, mutual customers gain an automated data flow between both systems. This means users maximize efficiency with less manual data processes and streamlined employee workflows.

“At SalesLoft, we take pride in the deep partnerships we have with companies like BrainSell to maximize the value our customers gain from using our solution,” said Sean Kester, VP of Platform Strategy at SalesLoft. “With partners like BrainSell, we’re excited to expand the value of our platform by enabling our customers to integrate all their data in Sugar Sell, all while positioning sales teams to continue working within SalesLoft.”

“As a growth enablement company, we are passionate about helping customers reach their growth objectives,” added Jim Ward, Founder and CEO of BrainSell. “We built this integration between Sugar Sell and Outreach to allow sales teams to seamlessly and efficiently engage with buyers, build their pipelines, and effectively extend the end-to-end view of a customer.”

The SalesLoft-Sugar Integration is available for purchase through Sugar Outfitters.

About BrainSell

Founded 30 years ago, BrainSell empowers businesses to grow and scale by providing tailored software solutions, implementation, support, and consulting services. We are outcome-driven, delivering results that truly matter for your business. Our unique methodology identifies areas for potential improvement, guiding clients toward achieving scalability with the right technology. We provide end-to-end solutions, ensuring that every step, from consultation to execution, is seamlessly managed. As technology thought leaders, we stay ahead of industry trends to offer innovative solutions. Serving clients of all sizes throughout North America, we guarantee outcome-based solutions, committing to guiding their path to business growth.

For more information on how we can help your business, visit us at brainsell.com.