BrainSell Establishes New Customer Experience Branch of Consultancy Practice

BrainSell, a value-added reseller specializing in end-to-end business technologies and consulting and implementation services, announced the establishment of the customer experience branch of its boutique consultancy practice. The branch was built to satisfy growing demands from clients to help them develop cost-effective ways of providing omnichannel customer experiences. Garrett Hogan, formerly an Account Executive with BrainSell, has been appointed to lead the practice as Vice President of Customer Experience.

Omnichannel is a response to changes in customer and buying behaviors – mainly, the expansion of digital communication channels and the rise of self-serve consumerism. “I’m pumped for this new role. To me, a lot of omnichannel technologies are like video games – I enjoy using them,” said Hogan. “And I want our clients to enjoy it as well.”

Hogan believes the best experiences allow customers to choose the way they interact with businesses. He plans to help clients create these experiences by providing:

• Educational, informational, and technical resources to develop customer experience strategies and best practices
• Advice on how to change work culture to be customer experience centric
• Business process analysis to identify weak areas in customer experiences
• Client-specific plans for workflows and policies with multiple touchpoints in marketing, sales, service delivery, and support processes that enhance customer experiences
• Product recommendations for omnichannel and customer service or support tools
• Training for successful user adoption of omnichannel and customer service or support tools

“Hogan is a strong leader with a remarkable understanding of when to challenge, investigate, advocate, and communicate,” said Jim Ward, BrainSell founder and CEO. “Someone with his product and industry expertise combined with his dedication to customer success is a rare find.”

To support Hogan and the new branch, the company is aligning more closely with key vendors and partners – including Zendesk, among others – who prioritize customer experience and will contribute to the new branch.

“We are excited to be deepening our relationship with BrainSell as well as working closely with Garrett and the new team,” said Nathan Smith, Director of Channel Sales at Zendesk. “The best customer experiences happen with Zendesk, and partners like BrainSell are a key component of those experiences.”

Ward echoed this sentiment: “To help clients succeed, we identify the right strategies and technologies to improve their customer experiences. And that’s going to be a huge differentiator as businesses evolve.”

About BrainSell

Founded 30 years ago, BrainSell empowers businesses to grow and scale by providing tailored software solutions, implementation, support, and consulting services. We are outcome-driven, delivering results that truly matter for your business. Our unique methodology identifies areas for potential improvement, guiding clients toward achieving scalability with the right technology. We provide end-to-end solutions, ensuring that every step, from consultation to execution, is seamlessly managed. As technology thought leaders, we stay ahead of industry trends to offer innovative solutions. Serving clients of all sizes throughout North America, we guarantee outcome-based solutions, committing to guiding their path to business growth.

For more information on how we can help your business, visit us at brainsell.com.