What was the name of the first maple flavor instant oatmeal cereal?
What brand is the oldest major soft drink in America?
What do the “m’s” in M&Ms stand for?
The answers to these burning questions – and many more – can be found in the new book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.
This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” They’ll learn how television played a key role in brand advertising. And they’ll discover which brands blossomed and which were a bust.
The Buzz About Boomer Brand Winners & Losers
“Warm, witty and thoroughly engaging, Barry Silverstein’s thumbs up/thumbs down take on the brands, entertainment and events of their youth will make Boomers smile – maybe bug them too, if personal favorites rate as ‘losers.’ And marketers will enjoy this powerful primer on hidden histories that still influence Boomer consumer decisions today.”
- Barry Robertson, Partner, Boomer / neXt – consultants on brand regeneration in the 50+ space
“If you’re a Baby Boomer, Boomer Brand Winners & Losers will surely bring back cherished memories. This captivating book takes a comprehensive and engaging look at brands that impacted our lives, encouraging animated and fun debates about which are the best and worst of our generation.”
- Julie A. Gorges, author and blogger at Baby Boomer Bliss
“Boomer Brand Winners & Losers brings one back to a simpler time with fond memories of favorite snacks and famous slogans. Barry Silverstein shares 156 winners and losers carefully selected and detailed. Enjoy the journey as you revisit forgotten brands from days gone by.”
- Dave Bernard, author, I Want to Retire! and blogger at Retirement – Only the Beginning
Written by Boomer and brand maven Barry Silverstein, this book is a sequel to BOOMER BRANDS: Iconic Brands that Shaped Our Childhood, his first book on the topic. Boomer Brand Winners & Losers in a wondrous walk down Memory Lane!
Boomer Brand Winners & Losers is available in trade paperback and eBook formats from retail and online booksellers. For more information, visit https://www.guidewordspub.com
About GuideWords Publishing
GuideWords Publishing publishes books at the intersection of Boomers and business.
