Blue Fountain Media White Paper Outlines Mobile Marketing Trends Companies Need to Be Aware Of
Industry: Advertising & Marketing
White Paper Reveals Mobile Marketing Techniques Companies Should be Aware of To Have Successful Marketing Strategies
New York, NY (PRUnderground) August 3rd, 2017
Blue Fountain Media, a leading NYC-based digital marketing agency, released a white paper that identifies Mobile Marketing techniques and trends that every company should know. The report, entitled “Mobile Marketing in 2017: What You Need To Know,” explains the top five mobile marketing tips along with data, infographics and analysis.
“The rise of mobile has been one of the most significant events in the history of digital marketing,” says Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “Having a strong mobile marketing strategy in place is crucial for overall successes in your marketing efforts.”
With a focus on best practices, the white paper points out that mobile-friendly websites are a must as mobile is often a component on the path to purchases. Brands can no longer ignore the fact that the consumer’s mobile experience must be a positive one and that the user is able to find what they are looking for with ease.
The white paper also focuses on mobile-only social channels such as Instagram and Snapchat which are becoming more integral in an overall digital strategy. Shaoolian states, “Brands can no longer afford to ignore these platforms in favor of more promotional and conventional posts on Facebook or LinkedIn.”
Brands can also enhance their mobile marketing strategies by increasing ad dollars on mobile marketing, which is proving to be successful and only increasing in time, along with creating video content and taking advantage of mobile messaging.
This Blue Fountain Media exclusive report for Mobile Marketing can be downloaded at:
About Blue Fountain Media
Blue Fountain Media A Pactera EDGE Company, is a leading provider of Data-driven, Intelligent, Digital Experiences. Blue Fountain Media works with global enterprises to create high-performing, data-driven websites, and cross-platform integrated marketing campaigns. Blue Fountain Media’s clients include: Element Solutions International, Hillenbrand, CDK Global, Peterbilt Motors, Workfront, Cathay Bank, and more.
