Blue Fountain Media Reveals the Most Effective Strategic Components of Digital Marketing This Year
Industry: Advertising & Marketing
While Content Remains King – It’s the Ways You Use Your Content That Really Matters
New York, NY (PRUnderground) August 8th, 2017
Blue Fountain Media, a leading NYC-based digital marketing agency, revealed today a list of five marketing trends that are having the most impact on brand building and sales. The list reveals that content has become increasingly personalized and available on an increasing number of platforms.
“What’s interesting is that the most effective marketing trends this year all fit under the content marketing umbrella,” says Gabriel Shaoolian, Blue Fountain Media’s founder and managing director. “What’s different is the brands have successfully mined their customer data for valuable insights that can be translated into finely targeted, relevant and personal messaging.”
The list showcases the top trends that have effectively made the difference in digital marketing campaigns this year. Below is a synopsis of Blue Fountain Media’s findings:
Live streaming offers a way to create and share fresh content in a manner that feels immediate and directly accessible to users. An increasing number of social media marketers are using the live streaming capabilities of their channels to engage customers with rich content.
Personalization is the process of tailoring content to meet the specific needs and desires of different users. In a survey by eMarketer, 46% of internet users said personalization reduces irrelevant advertising, 25% listed it as a means of discovering new products in which they may be interested. Be sure personalization is part of your marketing strategy.
Ephemeral content is content that is only accessible for a limited period of time and is often used to demonstrate a brand’s more lighthearted or relatable aspects on social channels that promote the fleeting nature of certain communications.
Influencer marketing creates content for brands in the form of visuals and posts provided by influential people outside the brand itself. Develop ambassadors for your brand and then have them shoulder some of your marketing work.
Chatbots: Chatbots are programs that use artificial intelligence to interact conversationally with humans, and their potential to up the ante on customer experience is tremendous, Whether they’re used to replace traditional customer service, or to make certain services available via messaging (ordering an Uber from Facebook Messenger, for example), chatbots are set to become more and more popular in the years to come.
eMarketer estimates that 83.5% of US companies will engage in some form digital content marketing in 2017. These numbers make it clear that content marketing will continue to dominate digital marketing initiatives for the foreseeable future.
About Blue Fountain Media
Blue Fountain Media A Pactera EDGE Company, is a leading provider of Data-driven, Intelligent, Digital Experiences. Blue Fountain Media works with global enterprises to create high-performing, data-driven websites, and cross-platform integrated marketing campaigns. Blue Fountain Media’s clients include: Element Solutions International, Hillenbrand, CDK Global, Peterbilt Motors, Workfront, Cathay Bank, and more.
