Blue Fountain Media Reveals How Strategic SEO Practices Directly Lead to Website Conversions

Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, today revealed its secrets to stronger SEO practices that will lead to increased website sales conversions. The agency showcased four SEO-related best practices that any website can employ to increase online sales.

“Most businesses think SEO is only good for raising site visibility, but the reality is, done properly, SEO can directly stimulate online purchases,” reports Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “Using these SEO practices not only helps with search visibility, it can also significantly improve a website’s ability to convert traffic into sales.”

Here are the best practices Blue Fountain Media recommends:

1. Use Strategic Keyword Targeting to Attract Qualified Traffic: An SEO strategy focused on search terms and phrases that are appropriate and relevant to a business’s specific brand will be more successful in attracting specifically qualified traffic to the site. Target long tail phrases that are highly relevant to your brand and services and you’ll attract traffic made up of customers who are most likely ready to buy.
2. Develop landing pages that match user intent: An important part of SEO is creating landing pages that easily house the content the search engines will crawl, index, and hopefully rank highly. These category pages are good for the customer as well since they help them items or services more efficiently, increasing the odds that they’ll convert.
3. Improve The Site’s Load Times:  Improving a site’s load times impacts both rankings and conversions. Google penalizes sites with slow load times and users are less likely to convert when they encounter a slow site, especially if they’re shopping from a mobile device. Delivering a fast site means delivering a positive user experience, which is beneficial both to your site’s ability to convert and to its ability to rank.
4. Offer a Seamless Mobile Experience:  Offering better mobile experiences to please search algorithms and users. When a site offers an exceptional mobile user experiences the improved user experience stimulates more conversions.

Blue Fountain Media has discovered when it comes to search engine optimization and improving conversions, each has the power to positively impact the other. “By following SEO best practices, you’ll improve the user experience on your site – which will help both your search and sales results,” Shaoolian concludes.

About Blue Fountain Media

Blue Fountain Media A Pactera EDGE Company, is a leading provider of Data-driven, Intelligent, Digital Experiences. Blue Fountain Media works with global enterprises to create high-performing, data-driven websites, and cross-platform integrated marketing campaigns. Blue Fountain Media’s clients include: Element Solutions International, Hillenbrand, CDK Global, Peterbilt Motors, Workfront, Cathay Bank, and more.