Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, has chosen the top five industries getting the most ROI from their Digital Marketing plans in 2017.
“We live in a world where 82% of businesses have a defined strategy for digital marketing,” says Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “That said, some industries lend themselves to digital marketing and see a high percentage of growth and ROI due to digital marketing services.”
After comprehensive research, the digital marketing experts at Blue Fountain Media have determined that, in 2017, the following industries are getting the most “bang for their buck” from their digital marketing strategies:
1. MEDICAL & HEALTHCARE: More than three-quarters of internet users turn to the Internet to research symptoms, look for medical advice or self-diagnose. Healthcare organizations are making the most of this traffic, by authoring prominent websites, developing a solid social media presence and supplying consumers easy to read information and infographics. The result is a better informed pubic that’s calling the healthcare provider for an appointment.
2. LEGAL: is one vertical that is killing it in the digital marketing world. Many law firms and individual attorneys are now blogging on prominent websites as guest contributors. The free content these guest posts provide gives consumers a broad brush overview of particular legal situations they face, which motivates them to contact the law firm to discuss possible service options. Blogging is a strategy that’s provided the legal industry with a robust ROI.
3. AUTOMOTIVE: Detroit is getting a healthy ROI from their digital marketing efforts, as they customize specially tailored marketing experiences for the different demographics they hope to reach. Rather than wait for a consumer to see an ad or commercial, the auto industry is reaching out to the car buying public, by providing both information about their models and an attractive picture of car ownership. The result is more consumers coming into dealerships with a clearer idea of the vehicle they want to buy.
4. ENTERTAINMENT: With personal information being obtained and social media coupled with being able to promote and plant ideas in followers; heads, allows the entertainment industry to gain a larger ROI from digital marketing versus traditional marketing. Entertainment companies can share trailers, photos, and live videos to gain massive exposure.
5. FOOD & BEVERAGE: Thanks to the Internet and savvy food sites, the days of the family cookbooks and recipe cards is pretty much over. Hungry for fresh content, as well as new recipe ideas, consumers have embraced the endless stream of how-to videos and cooking demonstrations they can find online. Food brands are leveraging the traffic by directing consumers to their products with recipes, usage tips and special promotions.
“What these five industries share in common is a comprehensive digital marketing strategy that has been specially customized for their sector to drive consumers into the sales funnel,” concludes Shaoolian.
About Blue Fountain Media
Blue Fountain Media A Pactera EDGE Company, is a leading provider of Data-driven, Intelligent, Digital Experiences. Blue Fountain Media works with global enterprises to create high-performing, data-driven websites, and cross-platform integrated marketing campaigns. Blue Fountain Media’s clients include: Element Solutions International, Hillenbrand, CDK Global, Peterbilt Motors, Workfront, Cathay Bank, and more.
