The Bay Area Discovery Museum is thrilled to announce the launch of its refreshed visual identity and website, both designed to better showcase the museum’s commitment to providing joyful, play-based learning experiences for children and families. At the heart of this update is a vibrant new logo, which emphasizes the museum’s focus on discovery—a concept central to everything the museum offers.
The new logo is simple yet dynamic, featuring a gear symbol representing the museum’s dedication to play-based learning and innovation. The design is deliberately open, signaling a world of endless possibilities for young minds.
“We’re excited to introduce a new identity that clearly communicates what Bay Area Discovery Museum stands for,” says Kelly McKinley, Chief Executive Officer. “Discovery is at the heart of everything we do, and this new look reflects our focus on engaging children in innovative and educational experiences. It’s simple, yet full of meaning.”
Alongside the new logo, the museum has launched a redesigned website that highlights its unique location under the iconic Golden Gate Bridge and showcases its world-class exhibits. These exhibits, created by the renowned architecture firm Olson Kundig and the museum’s expert in-house team, offer experiences unlike any other children’s museum, blending beauty with hands-on, educational discovery.
“Our new website is designed to be easy for all our audiences—whether you’re a parent planning a visit or an educator looking for play-based learning resources,” says McKinley. “It captures the magic of our exhibits and shows off the beauty of our location, making the experience of the museum more accessible to everyone.”
Highlights of New Visual Identity and Website
- Discovery First: The word discovery is emphasized to reflect the core of what the museum offers—curiosity-driven learning.
- An Open and Inviting Design: The lowercase “bay area” and “museum” communicate a more informal, approachable vibe, making the museum feel like a welcoming space for everyone.
- Play-Based Learning, Represented: The gear symbol speaks to the museum’s innovative approach to learning through play, while the logo’s simplicity ensures it remains recognizable and inviting.
- A Website for All Audiences: With a focus on user-friendliness, the new site is designed to be easy for parents to navigate, while also providing valuable play-based learning resources for teachers and educators.
This new visual identity is a key part of the museum’s larger strategic plan to broaden its reach and impact. By enhancing accessibility and expanding community outreach, Bay Area Discovery Museum is ensuring that all children in the Bay Area can experience the joy of learning through discovery.
To celebrate the launch, every child visiting the museum on the first weekend will receive a special bottle of bubbles featuring the new logo—a playful nod to the endless possibilities that await at the museum.
The Bay Area Discovery Museum believes that children grow and thrive through joyful play. Every day, the museum creates playful learning experiences that inspire a lifelong passion for discovery and connect children with the people and world around them. Located in Sausalito, the museum offers hands-on exhibits and programs designed to make learning fun for children ages 6 months to 8 years. When children thrive, communities thrive—and the museum is committed to fostering that growth.
For more information about the new website and logo, visit www.BayAreaDiscoveryMuseum.org or contact Jkarcz@badm.org.
About Bay Area Discovery Museum
A 501c3, the Bay Area Discovery Museum is a children’s museum in Sausalito with a mission to create playful learning experiences that inspire a passion for discovery in every child. Children grow and thrive through joyful play; when children and families thrive, our communities thrive. BayAreaDiscoveryMuseum.org
