Bidmii Partners with Vanderbrand to Establish a New Visual Identity

Bidmii International Inc., Canada’s first online home improvement marketplace, has partnered with award-winning Toronto agency Vanderbrand, to develop a new brand and visual identity for physical and digital marketing applications.

“As we establish the Bidmii brand in the digital marketplace, we are eager to work with a trusted agency partner that fully understand what we are all about, and who believe in the disruption that we are bringing to the home improvement space,” said Jon Christensen, CEO, Bidmii International Inc. “Vanderbrand demonstrated early on that, like us, they are in it for the long haul. We are proud to collaborate with their award-winning team, and can’t wait to present the newly imagined Bidmii brand.”

The Bidmii platform is an end-to-end solution for the home improvement industry in Canada, working to solve the major pain points experienced by both homeowners and tradespeople or contractors. Vanderbrand will carve out a new visual identity, as well as guide the evolution of the Bidmii brand strategy and positioning across a variety of marketing channels ranging from digital and social media to brand guidelines for in-market activities.

“At Vanderbrand, we pride ourselves on establishing new brands with presence, and putting them on the map to challenge the status quo,” said Julie Vander Herberg, Founder and Creative Director, Vanderbrand. “Bidmii is a disruptor within a well-established and traditional industry, and we believe in their vision to create the largest digital community of homeowners and contractors.”

“We are excited to work alongside Bidmii in a collaborative fashion to develop their market presence, create an impactful brand, and forge a lasting partnership. Their innovative approach to the home renovations industry is inspiring, and we are passionate about working with them to redefine the space,” said Anna Vander Herberg, Partner and Creative Director, Vanderbrand.

About Vanderbrand

Vanderbrand is an award-winning, full-service creative agency based in Toronto, Canada. Founded in 2008, Vanderbrand combines expertise across a wide range of creative fields to deliver strategically considered brands and campaigns over multiple touch-points. Vanderbrand collaborates with clients and creative partners alike on work which is renowned for innovation, precision, and purpose. Vanderbrand is an accomplished team, and has produced an extensive portfolio of work including brand identity, art direction, environmental design, packaging, and interactive design.