Bedsure Upgrades its Brand Concept To Reflect Its Rapid Growth

Since its founding, Bedsure has achieved an epic compound growth rate of more than 100% for five consecutive years. According to official data from Amazon Service Provider 4KMiles, Bedsure is now the No. 1 dominating leader in Amazon’s Home and Kitchen category in the US.

With over 15 million cozy customers served and over 50 best-selling products on Amazon in North America, Europe and Japan, Bedsure’s product lineup has expanded far beyond its origin of bedding products only for bedrooms. Bedsure’s product lineups now comprehensively cover all scenarios in a modern household, including blankets, carpets for use in the living room, towels for use in the bathrooms, etc.

The updated brand concept lies upon three aspects of coziness: the coziness from a flicker of thoughts, the coziness from the little things, and the coziness of connections every moment, everywhere. This update echo Bedsure’s ambition to provide a cozier life experience to customers from all aspects, such as the material selection, product styles, features, environmental sustainability and more.

Get Cozy, From a Flicker of Thoughts

The idea of “Get Cozy, From A Flicker of Thoughts” was inspired by the notion of new design ideas flicking through the head of designers to create chic designs from a piece of fabric, a string of yarn, or a pattern design, in order to bring the utmost comfort, coziness and style to customers. The grasp of trend and beauty combined with the flicker of thoughts makes the ultimate, most beautiful products, such as classy tufted embroidery patterns and the elegant color selections found in the Bedsure Tufted Duvet Cover Set, one of Amazon’s Choice items.

Get Cozy from the Little Things

The attention to detail, large or small, with the end goal to provide the utmost coziness to customers is the foundational inspiration behind the idea of “Get Cozy From The Little Things.” The Bedsure Cooling Blanket, for example, was innovatively created to help customers combat hot summer nights and fall asleep faster as well as stay asleep longer.

From each innovation, and pain-point solution, to each yarn, dye and packaging that complete the final product, Bedsure is in fine control of each and every aspect of product manufacturing and logistics to ensure the utmost coziness of not just the product experience itself, but also the practicality, quality, product safety, manufacturing, packaging and the eco-sustainability of the products.

Get Cozy Every Moment, Get Cozy Everywhere

Under Bedsure’s new brand concept, “Get Cozy Every Moment, Get Cozy Everywhere,” is Bedsure’s vision on how its products will strengthen the connections between the beddings, other people and other things in order to create comprehensive coziness all around the household.

With Bedsure’s attention to detail on materials and advanced craftsmanship, Bedsure is able to enhance the connection between people and things via the sensational smooth to-the-touch feelings of their products.

The versatile nature of Bedsure’s products and the wide variety of color and size options provide all homes appropriate décor pieces and therefore create a unique bond between different objects.

In addition, Bedsure aims to create products that are practical, beautiful, trendy and have low environmental impact. Bedsure geared homes strengthens the connections between people within the household.

New Logo and Packaging Design

Along with the updated brand concept, Bedsure has also unveiled a new logo and packaging design to echo this upgrade of the brand concept. The new Bedsure logo features a darker blue hue to symbolize the cozier and more sound sleeps customers can expect from using Bedsure products. The new Bedsure logo has been updated across Bedsure’s online media outlets and social media channels. For more information, please visit Bedsure on Facebook and Instagram.

As a part of the new logo unveiling, Bedsure has also updated its product packaging under the inspiration of a new brand concept. All of Bedsure’s products are now shipped with new packaging made of recyclable and biodegradable kraft paper in an effort to reduce environmental footprint.

About Bedsure

From the moment you wake up to the second you fall asleep, Bedsure aims to make you and your family comfortable. Founded in 2016, Bedsure is a leading home textile manufacturer with products sold to over 15 million customers worldwide. Since its founding, Bedsure has maintained a compound growth rate of 100% for five consecutive years. While Bedsure has grown into a global company with diverse products to meet different customer needs, its focus on comfortable home products and everyday value stays the same.