Award Winning Callie’s Charleston Biscuits Introduces New Brand Extension

Adhering to the reputation and superior quality the company has become well recognized for, Callie’s Charleston Biscuits announces the release of Carrie’s Fiery Pimento Cheese ‐ the debut
item from its new product line under the “Carrie” name. Carrie Morey, the owner of Callie’s Charleston Biscuits and daughter of celebrated Charleston caterer Callie White, plans to introduce additional products that offer a fresh and inventive take on traditional Southern recipes.

“We’ve been well recognized for our made‐by‐hand biscuits and our effort to keep the tradition of the Southern dinner biscuit alive. With our new line, I’m uniting the foundation and passion for cooking passed to me by my mother with some non‐traditional recipes and flavor combinations to create products that I hope will become classics of the new and modern South. Carrie’s Fiery Pimento Cheese, our first product, is made with the same care as our other products ‐ hand‐mixed in small batches and made to order. I’ve just added my own secret blend of spices and it promises to pack an added punch that’s sure to satisfy” explains Morey.

As hot as a Charleston summer, Carrie’s Fiery Pimento Cheese is a simple blend of freshly shredded cheddar hand‐mixed with pimentos, green onions, signature spices, and a secret fiery addition. From casual munching to a gourmet hamburger topping – Carrie’s Fiery Pimento Cheese is simple ingredients made sensational. Callie’s Charleston Biscuits, long since regarded as a purveyor of Southern heritage products, will unveil Carrie’s Fiery Pimento Cheese in November
2010.
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Recognized by the New York Times, Saveur, NBC Today Show and Food Network among others, Callie’s Charleston Biscuits and now Carrie’s Fiery Pimento Cheese are available online at www.calliesbiscuits.com and at national retailers. Biscuits are available in the following varieties: Country Ham, Cocktail Ham, Cheddar Cheese, Cinnamon, Buttermilk and Callie’s Shortcakes. Pimento cheese is available in Callie’s traditional pimento cheese and Carrie’s NEW fiery version.

For more information or to place a phone order, please contact Carrie Morey at 843‐577‐1198 or via email at carrie@calliesbiscuits.com.

Press Contact:
Libba Osborne
Leapfrog Public Relations
Ph. 843‐579‐0500
losborne@leapfrogprco.com