PRUnderground

Alternative worlds, AI creating clothing and poetry via QR: Moscow fashion inspired by the future (source: Fashion House Agency)

With over a dozen young Moscow-based fashion designers taking part in Futurum Moscow this year, it was easy to find several that you need to keep on your radar from now on:

BEENA by Albina Kan, founded in 2017, featured a combination of Asian street fashion and Russian constructivism. These clothes go beyond the limits of gender differences. The key element of the brand are designer prints, nodding to Japanese Ukiyo-e. The brand’s distinctive feature is a geisha: a daring, bright and independent girl.

In their new assortment, BEENA discovered motivation in the cyberpunk style.

As Asia has been in the trend of numerous motion pictures, the creator got motivation from Blade Runner and Artificial Intelligence. Kimono-style portions of sparkling glossy silk, deconstructed work shirts and pants and graphical prints and geisha designs were splattered over an assortment of shapes and styles, all with an unmistakable Asian flavor. The shading palette was still delicate, nonetheless, never truly diving into the full-shading joy of the conventional Japanese piece of clothing, and rather settling on a quieted pastel or dusty blue-green.

By picking a multi-season approach, fusing both light and breezy kimonos and substantial cyberpunk jackets enhanced with Buddhist imagery, BEENA made an exceptional and unmistakable individual style, which makes certain to work well for this brand in the impending years.

Another great collection by Agatha Ænter aspires to comprehend and reconsider the modern world and the technical progress. Points of intersection between technology and nature are reflected in the brand’s collections.

The SS21 assortment presents a connection among human and Artificial Intelligence. For this assortment, a neural organization was prepared to create arbitrarily produced pictures of garments, which were then executed at her workshop – the world of Black Mirror is much closer to us than it seems!

This created white-and-gold outfits of things to come, robe-formed and free-streaming, just as close fitting swimwear enhanced with exquisite smooth spots and examples.

Many sheer articles of clothing were colored in creative manners – a few, for instance, were dunked in bleeding red or cerulean blue, which safeguarded a cutting edge however DIY tasteful to the assortment.

There were many transparent looks in the show, all setting out to push a customary cut of a shirt or a dress to without a doubt the extraordinary and some wearing exceptionally strange extras – one that particularly stood apart was a dress total with neon elastic tubing, which made it resemble the outside of an anemone.

A really imaginative joint effort among humans and AI, this was a collection that was anything but difficult to experience passionate feelings for.

Finally, Elizaveta Samsonova, architect from NOT TODAY, made garments with sewed-in QR codes that could be examined for watching recordings about contemporary Moscow-based writers.

Futurum Moscow members introduced some garments to address the issues of individuals managing Artificial Intelligence, of man and lady relations, on cognizant utilization of common assets, and different musings and ways of thought.

Become a Fan

Press Contact

Image Gallery

Name: Jon Nash
Phone: +14818961426
Website: