ADP Announces Trusted Local Directory and Invites Publishers, Partners and Businesses to Join

Today with great excitement the Association of Directory Publishers (ADP) announces the creation of the Trusted Local Directory, a national online business directory.

ADP recognized the need for an online business directory that offers consumers a higher level of trust. Through a united effort by directory publishers across the United States, the Trusted Local Directory was developed.

The Trusted Local Directory is enhanced by the ADP Trusted Local Certification Program. This program identifies and certifies Publishers, Partners and businesses that exemplify trust.

Companies that apply for the Trusted Local Business Seal must pass a thorough certification process. The Business Seal, combined with innovative presence management and local trust factor tools, strengthens a business’ credibility and helps it stand out among its competitors where consumers are searching for products and services in print and online.

Businesses can only obtain the Trusted Local Business Seal from a Trusted Local Publisher. Each Trusted Local Application varies in requirements. For Publishers and Partners these stringent requirements include a priority on business integrity and ethical standards; customer service standards and accountability; contract transparency; sales training practices; and data integrity, including security and privacy of information.

ADP President and CEO Cindi Aldrich said, “Consumers are more skeptical than ever, so it’s important to have this trusted national online directory. Not only is it critical to have this national online directory, but for it to be supported by Publishers and Partners that also meet high standards. Creating the Trusted Local Certification Program and Trusted Local Directory was a logical addendum for ADP.”

Publishers and/or Partners interested in the Trusted Local Certification Program should visit ADP.org. Those that would like to learn more about the Business Seal should visit TrustedLocalDirectory.com.

For press inquiries, please contact Cindi Aldrich at info@adp.org or by calling 404-444-0127.

About Association of Directory Publishers (ADP)

The Association of Directory Publishers (ADP) is an international trade association serving the directory publishing industry since 1898. ADP membership includes online and print publishers, app developers and designers, advertising agencies and suppliers to the online, mobile and print publishing industry.

The directory publishing industry is the original “local search engine,” widely known as the medium that brings buyers to sellers at the exact moment they are ready to buy.

As this ever-evolving world of “search” expands, whether it is print, online, social networks or mobile devices, ADP will continue to be at the forefront to assist its members in connecting buyers to sellers.