More Than 50% Of Women Say Their Feet Are Embarrassing: A Simple New Year’s Resolution Can Help, Says Xenna CEO

While losing weight and toning up are at the top of most New Year’s Resolutions, feet are usually ignored – until Spring when sandals come out of the closet.

“This is unfortunate,” says Xenna (www.xenna.com) CEO Carol Buck, “because January is the perfect time to start a new regimen geared to making ugly feet attractive.”

More than 50 percent of women say their feet embarrass them “always, frequently or sometimes,” according to a 2008 study of 500 women by Kelton Research for the American Podiatric Medical Association, and Facebook has dozens of “I Hate Feet” groups.

“It’s no exaggeration to say that huge numbers of men and women hide their yellow or discolored toenails and avoid wearing sandals or open-toed shoes because they’re embarrassed by dry, cracked heels. However, making a commitment to daily foot care can solve the problem over time,” says Buck.

Yellow or dark toenails can be masked with nail polish, but scrubbing or scraping dry heels can be time consuming and repetitive. That’s why Xenna came out with natural alternatives that can be purchased in the footcare aisle.

“I was shocked to hear that so many women feel embarrassed by their feet,” confides Buck. “However, by including a new footcare regimen for either discolored toenails or dry, cracked feet in January as part of one’s New Year’s resolutions, attractive, ‘show-off’ feet are possible by May or June.”

“We wanted to find unique, patentable, long-term solutions to embarrassing feet. The end result of our research is, in fact, the solution to embarrassing feet and toenails.”

Xenna’s two foot care products are found in the footcare aisle of major drug chains and are made in America. Both are diabetic-friendly and use natural ingredients.

NonyX® Nail Gel for clear, healthy-looking Toenails and CalleX® Exfoliating Dry Heel Ointment for Smooth, Soft Feet both exfoliate excess keratin – either from under the toenail or on dry, crusted heels.

Patented NonyX® Nail Gel breaks down and removes keratin debris – the discolored, yellow or thick granular buildup under nails that causes them to become discolored and unattractive. NonyX softens unsightly keratin debris, permitting it to be gradually scraped out with a manicure tool, beginning after about four weeks.

With regular use twice daily (especially after bathing), improved nail color and clarity are seen within 5 to 9 months as keratin debris clears out. Once keratin debris buildup is removed, NonyX Gel keeps nails clear and healthy-looking.

For feet that are dry, flaking or cracked, diabetic-friendly, acid-free CalleX® Exfoliating Dry Heel Ointment offers a natural, fast-acting way of exfoliating dead skin and moisturizing the foot.

The results of a four-week, in-use evaluation of acid-free CalleX Ointment’s unique enzyme formula showed it helps remove dry, cracked, or scaly buildup on heels and soles, while leaving normal skin unaffected. CalleX is also a humectant for dry feet by holding in the skin’s moisture.

“Creating good foot care habits is the key to having more attractive feet and toenails. For those willing to make a commitment, having more attractive feet and toenails by sandal season is definitely within reach.”

For more tips on daily foot care, visit the American Podiatric Medical Association website at www.apma.org.

NonyX can be found in the footcare aisle at Walgreens, Walmart, CVS, Rite Aid (larger stores), Duane Reade, Kinney Drugs, Kerr Drug, HEB, many Medicine Shoppes, ShopKo and Harris Teeter.

CalleX Ointment is available in the footcare aisle at Walgreens, Rite Aid, Kinney Drugs, Kerr Drug, Stop & Shop and many Medicine Shoppes. CalleX is also available online at www.drugstore.com and www.CallexOintment.com.

$4 and $5 rebate coupons for NonyX Nail Gel and CalleX Ointment downloadable at www.xenna.com. All Xenna products are manufactured in the USA and are 100% money-back guaranteed.

Both products are also available online at www.drugstore.com and www.xenna.com.

All Xenna products, including those for hair care, are biodegradable, contain no animal byproducts and are not tested on animals. For more information about Xenna products, go to www.xenna.com, or call 800-368-6003.

About Xenna:

Based in Princeton, NJ, Xenna’s mission is to provide innovative solutions in personal care. Reflecting the success of that mission, the company was a recipient of the TOP 50 Research Facilities Award in 2006.

Xenna is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).