New e-Commerce Website Aims To Make Eco-Friendly Shopping Easier By Helping Consumers Buy Sustainable Products
Industry: Environment
People are consistently adopting a more sustainable approach to living and as a result the popularity of eco-friendly products considered beneficial to the environment are soaring. One e-Commerce website is helping consumers buy sustainable products.
Australia (PRUnderground) October 18th, 2011
With Global warming now a major threat to the future of our planet, people are becoming increasingly conscious of their own personal environmental impact. People are consistently adopting a more sustainable approach to living and as a result the popularity of eco-friendly products considered beneficial to the environment are soaring.
However it is not always easy to be a conscious consumer in modern-day society. We are consistently bombarded with material items and clever marketing campaigns persuading us to buy products that often don’t support our desire to be more eco-conscious shoppers.
One store that eases this dilemma is Passionfroot. Passionfroot is a new sustainable products e-Commerce website showcasing a range of beautiful lifestyle items from various designers all beneficial to the environment. Their range includes; baby & children’s products, skincare, home wares, gift ware, stationery and much more.
Passionfroot researches each and every product to ensure they fall into the ‘eco-friendly’ category.
“We believe in transparency when it comes to product purchasing. Our store provides comprehensive information regarding the ethics of each product. This makes it easy for consumers to know exactly what they are buying and what impact their purchase has on both the environment as well as humanity itself”, Cherie Managing Director at Passionfroot.
Many product designers and manufacturers are opting for materials that are more eco-friendly by nature. Organic cotton for example is becoming more and more widely accepted as superior to that of standard cotton and is a particularly popular choice for babies and children.
Bamboo is also increasing in popularity, due to it’s sustainable properties. Bamboo is a renewable material as it grows rapidly, restoring itself in just 5 years. It also grows successfully without the need for pesticides and herbicides making it a truly organic product. Bamboo is also incredibly versatile and can be used to make a multitude of products including clothing, bedlinen, furniture, floor boards and various household items.
Recycled & vintage materials as well as handmade items (due to their small-scale production and low-level environmental impact), are also becoming favourable among consumers.
About Passionfroot:
Passionfroot is an Australian owned and operated company based in the beautiful Adelaide Hills, South Australia. We are dedicated to bringing you the absolute best in sustainable and ethical design.
At passionfroot, we believe in complete transparency. We don’t want you to question where a product comes from, how it is made etc. We do our homework so you don’t have to. You can feel completely confident when buying from passionfroot that you are buying a product with integrity.
Our aim is to continually provide you with the latest in sustainable and ethical design and create an environment that is easy and enjoyable to shop. We hope our products inspire you and your family to live a healthy, sustainable and guilt-free life.
