Reynolds and Reynolds, Bryan Honda Launch World’s First Automotive Vision Dealership

In 2011, Google unveiled the Zero Moment of Truth, or ZMOT, which detailed the revolution in the way consumers search for information online and make decisions pertaining to brands. Now, Bryan Honda and Reynolds and Reynolds are following this model, dubbed as the Atomic Moment of Truth.

According to Andrew Frawley, “The new marketing landscape requires new ways of thinking about consumers. The fact is that consumers are communicating all the time – with brands and with each other. They’re looking for information, generating feedback, commenting on brands, and buying products. Right now. And I like to call each of these tiny decisions an atomic moment of truth.”

As Bryan Honda forges forward as an automotive Vision dealership, it is going through its most drastic change since Norwood Bryan Sr. began selling Pontiacs and Cadillacs in downtown Fayetteville, North Carolina, in 1945. Bryan Honda is the oldest standing Honda dealership in North Carolina, and the innovative dealership has become the most high tech dealership in the United States by way of dynamic digital marketing and sales strategies that put the consumer first.

Reynolds and Reynolds launched in 1866 as a printer of standardized business forms. By the 1960s, Reynolds and Reynolds had started the development and marketing of digital products. After this time, the company went through a major downsizing of its printing division which led to subsequent advancements in its software products. During the 1980s, Reynolds and Reynolds championed contracts with the largest automotive companies and a few leading insurance businesses. Ron Lamb, the current president of Reynolds and Reynolds, is a visionary leader with this concept of the Vision Reynolds account. Lamb and his team at Reynolds and Reynolds have worked tirelessly to use every product to create the first ever complete turnkey solution for the auto dealership environment. Each product can stand on its own as a leader in its niche. For example, docuPad , which revolutionized F&I sales; Naked Lime, a top digital marketing agency; XtreamService; and ERA Ignite are just a hand full of the top services Reynolds and Reynolds offer. Now, Bryan Honda is Reynolds and Reynolds’ first ever full service dealership using every product from the phone system, customer payments systems, CRM, and marketing.

Now, Reynolds and Reynolds and Bryan Honda are merging their industry and marketing knowledge to do something that’s never been done before.

The process towards becoming a Vision dealership began over 12 months ago when Tim Roussell, General Manager at Bryan Honda, and Eason Bryan of Bryan Honda, started a journey of multiple meetings and phone calls with Reynolds and Reynolds executives. The end result of the hard work that has taken place over the last year has led to the two companies creating the world’s first ever Reynolds and Reynolds Vision account.

Eason Bryan is third generation management at Bryan Honda. “I think of Bryan Honda and Reynolds and Reynolds as version 3.0,” he said. “If you don’t have a connected and automated sales and customer retention process that contains all the pieces like the Bryan Honda and Reynolds and Reynolds Vision dealership, then you’re giving up a lot of sales and repeat business. We’re now not just offering sales, service, body shop, and marketing departments. Every single transaction is connected in real time for the dealership to give the client the best experience.”

Roussell demonstrated his direction of the dealership by saying, “Until you look at a customer holistically, you will not be able to optimize the relationship.”

According to Roussell, the Vision account makes it so that each prospect and client is seen as an individual with their own personal needs and wants. From the moment a customer returns a phone call to the dealership to when they are automatically matched and connected with their sales, service, or body shop account representative, the Vision account will make the purchasing and customer care process faster and easier.

Along with the Vision account comes a system that will develop into a completely paperless buying process with tablets and pads. All of Reynolds and Reynolds products and software will connect and communicate to offer customers the best engagement experience possible.

The Vision account is the latest way that Bryan Honda has shown its dedication to remaining a driving force in the automotive industry. The dealership has been featured in several U.S. and Canadian automotive magazines regarding its disruption of the automotive industry, including Autoremarketing and AutoDealer Monthly.

Rico Glover, Chief Digital Officer at Bryan Honda, said, “Tim Roussell has created a culture at Bryan Honda never seen before in the automotive industry.”

Ranging from sales and service to online and offline marketing, Bryan Honda and the Reynolds and Reynolds account will integrate with each atomic moment of truth for prospects and clients. More information can be found at https://www.bryanhondafayetteville.com/.

About Bryan Honda

Bryan Honda is located in Fayetteville, North Carolina, and proudly serves the surrounding area with a strong commitment to customer service in every aspect of the car buying process. Bryan Honda offers a wide selection of vehicles and a knowledgeable team who strive to deliver a seamless, hassle-free experience to everyone who walks onto the lot.