The Natural Rug Store Launches its Trend Collection for 2011

The Natural Rug Store, the online seller of rugs made from natural materials, has launched a new collection for spring 2011. Called the Trend Collection, this range of 24 rugs matches the season’s hottest colours with the brand’s most inspirational weave patterns.

The Trend Collection is an easy way to get straight to a natural rug design that goes with this season’s interior fabrics and finishes. For some interior designers, a natural rug from the Trend Collection will be the object that inspires a complete interior design scheme. For others, it’ll be the finishing touch to a well-planned and tightly coordinated look.

“We launched the Trend Collection to simplify colour and weave selection, and to prove that rugs made from natural materials are as up-to-the-minute as the latest rug designs from Milan and New York,” says Steven Handley, Managing Director at the Natural Rug Store. “Even so, no one has to stick with the 24 designs in the collection. Like all our rug designs, those in the Trend Collection can be adapted to suit individual tastes or unusual design schemes.”

The ability to create a bespoke rug is central to the Natural Rug Store concept. There’s something about the use of natural materials that lends itself to personalisation. By choosing a material – jute, coir, seagrass, sisal, sisool, or wool – designers and home-makers can put their stamp on a rug before they begin to choose colours, weaves, or trims.

The Trend Collection takes that concept a stage further. Instead of beginning with a blank sheet, rug buyers can choose a combination of colours, weaves, and trims that already works. All they have to do is tweak the elements till they get the look that’s right for their home. They can be as bold as they like because it’s easy to go back to the original design to start afresh if they think they’ve gone in the wrong direction.

Many rug buyers won’t want to tweak the Trend Collection because they’ll see the rug they want in the 24 designs. All they have to do is specify their rug size, and the finished item will be with them within 21 days of their order.

To see the Natural Rug Store’s 2011 Trend Collection, visit www.naturalrugstore.co.uk.