Heritage Hand and Plastic Surgery Opens, Introducing a New Era of Awake Surgery with Wide Awake VR

Dr. James Clarkson proudly announces the grand opening of HeritageHand and Plastic Surgery, an innovative medical practice redefining patient care by delivering hand surgery in an office setting—without the need for general anesthesia or traditional hospital systems. This revolutionary approach brings together cutting-edge technology, patient-centered care, and a mission to simplify surgical experiences.

Heritage Hand and Plastic Surgery is the realization of a vision Dr. Clarkson and his co-founders set in motion in 2019 with the launch of Wide Awake VR (www.wideawakevr.com). This groundbreaking technology allows patients to undergo surgery while immersed in engaging virtual reality (VR) experiences, eliminating the need for sedation and transforming the way patients perceive medical procedures.

“We’re replacing sterile, anxiety-inducing operating rooms with a patient-focused experience that is not only safe and effective but also comfortable and even enjoyable, “says Dr. Clarkson. “Wide Awake VR allows patients to engage in immersive digital environments that reduce stress, educate them about recovery, and create a sense of empowerment during surgery.”

The impact of this innovation is profound. Dr. Clarkson’s 2023 study, “Virtual Reality Improves Patient Experience” (Read the study), revealed that patients reported high levels of satisfaction—many even described their surgery as a pleasant experience. By eliminating unnecessary anesthesia and hospital fees, this method not only enhances patient safety but also reduces costs and recovery times.

At Heritage Hand and Plastic Surgery, the future of surgery is being redefined—where healing is simpler, safer, and even delightful.

For media inquiries, interviews, or more information, please contact:

Dr. James Clarkson
Heritage Hand and Plastic Surgery
1568 Lake Lansing Rd
Lansing, MI 48912
Phone: (517) 759-1110

About Heritage Hand and Plastic Surgery

Dr. James Clarkson, a member of the American Society of Plastic Surgeons, is a Plastic and Hand Surgeon with international training. After training in the British NHS, he moved to the U.S. in 2008, completing a Hand and Microvascular Surgery Fellowship in Kentucky.

Since 2016, he has specialized in office-based hand surgery using WALANT (Wide Awake Local Anesthesia No Tourniquet), eliminating the need for general anesthesia. As the pioneer of Wide Awake VR, he integrates virtual reality to enhance patient comfort during surgery.

Dr. Clarkson also offers skin cancer treatment and body contour surgery, providing safe, innovative, and patient-centered care.