Magnetic Marketing Founder Releases New “NO B.S.” Guide Book

Renowned direct marketing strategist Dan Kennedy has joined forces with seasoned entrepreneur David Melrose to release their highly anticipated new book, “NO B.S. Guide to Selling Your Company for Top Dollar.” The book, part of Kennedy’s bestselling “NO B.S.” series, is a straight-talking guide for business owners looking to achieve the ultimate financial success: a big-money business exit.

For entrepreneurs, selling a business for a 7- or even 8-figure payout is often the pinnacle of success — but the process is fraught with challenges. Between predatory investment firms, flawed valuation formulas, and unoptimized business practices, many business owners fall short of achieving their financial dreams. In their book, Kennedy and Melrose cut through the noise, offering real-world innovative marketing strategies to build a business that commands top dollar on the market.

“Far too many business owners leave piles of cash on the table when it comes time to sell their business, said Kennedy, co-author and Magnetic Marketing Founder. It’s not their fault entirely; they’ve been conditioned to think small and settle for less. This book is about flipping the script, putting readers in the driver’s seat, and ensuring they walk away with the wealth they’ve worked so damn hard to build. Entrepreneurs don’t deserve just a payout — they deserve a windfall.”

What readers will learn in the latest NO B.S. Guide:

• Identify Buyers: Discover a hidden market of buyers primed to purchase the business for sale.
• Build to Sell: Learn how to create a business designed to command top dollar from the start.
• Sell “Blue Sky”: Go beyond traditional valuation formulas and secure a higher payday by selling potential and vision.
• Navigate Negotiations: Avoid deal-killers and master strategies to survive intense buyer negotiations.
• Plan for Life After the Sale: Build a strategy for continued success and fulfillment post-exit.

About the Authors:

Dan Kennedy is a serial entrepreneur, multimillionaire, and trusted advisor to businesses with revenue ranging from $1 million to $1 billion. Known for his bold, no-nonsense approach, Kennedy has influenced over a million entrepreneurs worldwide by authoring some of the best books on direct marketing, his coaching programs, and live events.

David Melrose is a proven business builder and financial strategist who has personally revitalized multiple companies and sold a business for $55 million in an all-cash deal. Balancing financial success with family life, Melrose is an inspiring figure for entrepreneurs aiming for both wealth and personal fulfillment. “Selling a business is more than just a financial transaction — it’s a pivotal moment that can transform your life,” said Melrose. “With the right strategy, you can achieve far more than you ever imagined.”

Featuring real-world case studies and exclusive interviews with entrepreneurs who’ve secured top-dollar exits, the “NO B.S. Guide to Selling Your Company for Top Dollar” provides a step-by-step framework readers can implement immediately. This must-read guide is now available for purchase on Amazon. To learn more about Magnetic Marketing, Dan Kennedy’s NO B.S. series, and upcoming events, visit www.MagneticMarketing.com today.

About Magnetic Marketing

Magnetic Marketing was born out of necessity. Now it has become a global community of entrepreneurs providing cutting-edge, market-tested business and marketing mentorship, ideas, solutions, products, and support to maximize the success of entrepreneurs and business owners.​