Hardbacon Joins the Canadian Lenders Association to Support the Future of Lending
Industry: Apps & Software
As a new member of CLA, the Montreal-based fintech company aims to further support its lending partners, as well as the growing needs of Canadian consumers
Montreal, CANADA (PRUnderground) September 6th, 2022
Hardbacon, a personal finance application used by more than 40,000 Canadians, is excited to announce today that it has joined the Canadian Lenders Association (CLA) to support the future of lending in Canada.
As a major player in lead generation, Hardbacon has agreements with over 200 financial products with 56 active clients of which 20 are Canadian financial institutions. As a new member of CLA, the Montreal-based fintech company aims to further support its lending partners, as well as the growing needs of Canadian consumers.
“Since the onset of the pandemic, we have switched to a lead-generation business, which has allowed us to partner with dozens of lenders,” said Hardbacon CEO, Julien Brault. “The Canadian Lenders Association promotes responsible and transparent lending practices. By joining them, we aim to work with vendors that share this vision and to further support the business partners we already have.”
The CLA is committed to servicing the needs of Canadian borrowers and businesses alike. It supports the growth of bank and non-bank companies that are in the business of lending, and advocates for over 250 companies across the country that participate in SMB, BNPL, consumer, home, automotive, crypto-backed lending and mortgage sectors.
Members of the CLA effectively and responsibly use innovative underwriting technology and business practices to address the needs of all Canadians and to support their ability to improve their credit rating.
“We are honoured to welcome Hardbacon as a certified vendor within our growing association, and we look forward to working closely with members of the Hardbacon team to help Canadians take control of their finances,” added Gary Schwartz, President of the CLA.
Canadians from all provinces are invited to shop and compare financial products ranging from credit cards, mortgages and insurance at hardbacon.ca.
About Hardbacon
Hardbacon is committed to helping Canadians make better financial decisions through its innovative fintech app, financial calculators, personal finance guides, and financial product comparison tools. Reaching more than 3 million Canadians on an annual basis through its app and website, Hardbacon has helped millions of users pick credit cards, bank accounts car insurance, and personal loans since its foundation in 2017.
