Glasshouse Fragrances Expands Retail Reach as Scented Products Hit Shelves at Saks, Bloomingdales, and Neiman Marcus

Glasshouse Fragrances, a leading Australian fragrance brand that recently entered the North American market, announced today that they are expanding their retail presence this spring, thanks to recently inked deals with luxury department-store giants Saks Fifth Avenue, Bloomingdales, and Neiman Marcus. Through the agreements, Glasshouse Fragrances will be making more of its extensive line of premium home and personal fragrances available to U.S. customers who shop these stores.

“Retail expansion is an important part of our overall distribution strategy as we fulfill our mission to enhance our customers’ lives with transformative scents,” said Glasshouse Fragrances CEO, Nicole Eckels.  “Through these exciting new partnerships, we’ll introduce our exclusive collection to an array of new consumers who are looking for a brand that is fresh and different. Glasshouse delivers exceptional quality and artisanal scents for those who are scent obsessed, and these retail partners are ideal to reach that particular segment of consumers.”

Glasshouse Fragrances entered the U.S. market in 2021 and has been marketing its world-class candles and personal scents through its own online eCommerce site and select national retailers. Today’s announcement indicates the business is poised to build on its initial state-side success and grow its retail reach.

As part of the retail expansion, Bloomingdales has signed on as the exclusive retail seller of Flower Show, a limited-edition, fragrant candle which evokes the floral scents of springtime at its peak. The candle’s fragrance conjures up visions of alluring botanical displays and armfuls of opulent jasmine and orange flowers arranged in eye-catching bouquets.

Saks Fifth Avenue will begin carrying a number of Glasshouse products, including the hugely popular Kyoto in Bloom, a sweet, ethereal, diaphanous candle with a scent like lotus and cherry blossoms caught in a spring breeze.

In addition, Neiman Marcus will carry a select line of Glasshouse products online and in eight of their retail stores.

Glasshouse Fragrances was founded in 2005 by Nicole Eckels, a New York firebrand far from home.  Having ventured to Sydney in search of adventure, Nicole found the native scents of New South Wales to be exotic and enchanting.  The products that brought them to life?  Not so much.  So she created Glasshouse Fragrances – as much to fill the fragrant void in the market, as the one in her own living space.  She started with a focus on candles, making the first prototypes in her kitchen.  Curating ingredients, folding them in layers until the notes became a song, she felt moved to places, times, and feelings she had never known before.  She knew then her scents had unlocked a power she wanted to share with the world.

Today Glasshouse Fragrances is the leading fragrance brand in Australasia where the company has created a multitude of fine fragrances that take every form – each of which is designed to electrify customers through their sense of smell.

In addition to premium candles, Glasshouse Fragrances offers a line of personal scents, diffusers, hand creams, and body washes.

Glasshouse Fragrance products are free from Parabens, PEGS, and contain no animal by-products, can be considered as vegan friendly, and are not tested using animals.

To learn more about Glasshouse Fragrances and its family of products visit:

https://us.glasshousefragrances.com

About Glasshouse Fragrances

Founded in Australia in 2006 by Nicole Eckels, Glasshouse Fragrances has been developing transformational scents that enrich people lives. Realizing our sense of smell is the most powerful of all, Glasshouse Fragrances teases and tantalizes with its groundbreaking scents that deliver unrivalled personal experiences. In the summer of 2021, Glasshouse Fragrances launched in the U.S. market.