Booking Experiences on Shopify Made Easy

Brick and mortar retail is engaged in an epic battle to retain customers and grow profits. One of the most effective tools in a retailer’s arsenal is the ability to create memorable, in-store experiences. They are the strongest hedge against losing customers to online competition and other brick and mortar. Businesses that don’t recognize this will be left behind and put out of business.

Retailers are creating these memorable moments for their customers by hosting classes, tours, and other events. The kitchen goods store that hosts cooking classes, the artist supply chain that teaches art classes, the running shoe retailer that organizes trail runs – they all have a distinct competitive advantage over their strictly eCommerce counterparts because they are winning the hearts and minds of their customers in a way that pure digital cannot.

In their book “The Experience Economy”, authors Pine and Gilmore, stress the importance of moving beyond the simple merchandising of products to creating deeper and memorable moments for retail customers.

“An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.”

~ B. Joseph Pine II & James H. Gilmore (source)

Retailers that recognize the greatest value to their customers is in the feelings that result from a memorable experience enjoy more referrals, higher revenue per transaction, and a more significant impact on the community in which they do business.

Helpful Human recently launched a software product for Shopify merchants called the Experiences app. It allows Shopify merchants to easily add a time and date-based reservation system to their store so they can host classes, tours, and events. It also integrates with Shopify’s POS app to accommodate on-site check-ins and new experience sales.

“We are excited to be a part of the robust Shopify app ecosystem. Combined with Shopify’s world-class eCommerce offering, our app provides powerful booking features that can be used by a wide variety of merchants that seek to leverage the power of the experience economy.”

~ Mark Sandeno, Founder, Helpful Human

Retailers are increasingly deepening their customer experiences with their brand by offering classes, events, and tours. The Experiences app makes it easier than ever for retailers to offer this. You can check it out here: https://www.experiencesapp.com/

About Helpful Human

Helpful Human creates software solutions for businesses who offer time-inventory based services. They are located in Seattle, WA.

https://www.helpfulhuman.com/

(206) 569-8902

hello@helpfulhuman.com