5 Great Ways To Screw Up An SEO Social Media Press Release

By Alex Miranda

My previous blog post: “5 Killer SEO Tips On Writing A Social Media Press Release” was all about using the right techniques to get more traffic to your website, rank higher for hard to target keywords and obtain followers on your social networks. Hopefully everyone took my advice and used my tips wisely.

What if you do not want any of the results I mentioned above? How would you like to spend the money on an SEO social media press release and get ZERO traffic to your website? Do you like throwing money out the window on a useless service that will not get you found on the search engines? Do you even care if your social network followers cannot see your release?

If the answer to these questions are yes., well then keep reading. These are awesome tips which will guarantee all of the above will happen! Many of you are already using these techniques. If you are, then take this as a refreshing reference guide.

Please make sure you make these mistakes if you want to screw up your release:

1. All capital letters – Use all capital letters in parts of your release. If you want to shout and sound spammy, capitalize the entire headline.  Another great technique is to capitalize the summary. That should get readers attention!!
2. Long headline – Make sure your headline is kept at 75 characters or more. Google will only read the first 60-65 characters. Who is Google to tell you to keep it at 65 characters. You think I really care if Google will penalize me and keep me off of Google News? I could care less if a long title turns people away.
3. Not using targeted keywords phrases – Do not use a search term in the headline of your release that your target audience is likely to use when conducting a search. Potential readers looking for relevant information pertaining to your release will find you by typing in the title of my release. Your release may be an announcement about an event so you do not need keywords. Besides, who cares about ranking for keywords?
4. Multimedia – If you have a company logo or images that may be relevant to your release, you do not have to add them to the release. You may be announcing a new car that has arrived to your dealership. If readers find your release and they want to see images, they can always go on Google images to find then photos. Who cares for videos. It’s not like anyone is going to watch my YouTube video. If they want to watch my videos, just go to my YouTube channel.
5. Share, Share, Share – It is called a social media press release for a reason. 80% of users who submit a release do not share it on their social networks. So why should I share my release. After all, isn’t that the reason you are paying for a social media release? They should share it on their channels not yours. It’s not like  your friends on Facebook or Followers on Twitter will care. I doubt they will even comment, like or re-tweet. BTW while we are on the social network topic, why add your social network links to the release. Who cares if anyone wants to find you via social media.

If you follow the above tips, you will successfully screw up your search engine optimized social media press release. If you do not care about getting positive results using a social media release, then by all means go ahead and follow these tips. If you do care about getting the best results possible, then read this great post HERE

The true reason I wrote this blog post is because I see so many clients use our services and not take the time to really create a successful social media release. It makes a huge difference when you create and share a proper release. We want every release to be a success. Social media press release are a great low cost investment that will give you outstanding results.

About Alex Miranda:

Alex Miranda has been doing SEO since 1998. He is the Editor-in-Chief of the social media press release distribution company PR Underground. PR Underground has been in the forefront of social media press releases since 2007. Alex in known for his $20, 5 minutes on top of Google strategy.

He is also the Chief SEO strategist at Marknet Group Inc a web design and online business strategy company located in Brewster, NY. Alex has helped many clients big and small achieve #1 rankings on Google. Whether it is on YouTube, Facebook, Twitter or blogging, he makes sure the word gets out about the latest SEO news. At Market he is also known for his FREE 15 minute website review. As Chief SEO strategist, Alex is always finding innovative ways to help his clients achieve greater online visibility.

A master of WordPress SEO, Alex is the assistant organizer of The Hudson Valley WordPress Meetup group. He has spoken at numerous events. in 2010 Alex was the featured SEO speaker at WordCamp NYC. If you have any questions about WordPress SEO, he is the man to contact.

Feel free to call him directly at 845-259-9396 or give him a shoutout at amiranda@prunderground.com